Lead Conversion Sales Training

What happens when a digital lead reaches out to your location?

One of the most important and often underprioritized training opportunities is to help your team guide a digital user convert to the store experience. This is the “online” to “offline” lead conversion training. Let’s say you have invested in some great digital marketing, your are collecting great contact requests, engagement in your website is high, etc. The website user is on a high, motivated by their great online user experience. Now they reach out to the location. Their “contact me” page goes unanswered. Their call goes on hold. Their email request perhaps receives an acknowledgement response email with no final solution or outreach. You have officially wasted all of those digital marketing dollars simply because we did not train our team to convert that lead.

The team at Estrella Digital have worked with several CRM programs, established business development centers and have trained teams to strengthen their lead conversion skills. We help create the process necessary for all requests to be answered in an acceptable time frame using trained conversations that keep that online user engaged. We will help your team improve their skills and increase the number digital leads that convert to sales.

We will meet with senior leadership to assess the program priorities and establish expectations. Then we work with front-line leadership to learn engagement challenges and proficiencies. We than meet with the sales team that will be responsible for putting the skills to action, gather their feedback and present a report to leadership so that a training program can be put in place that will build sales skills and improve overall lead conversion performance. The training will be in the form of a one-day interactive workshop, followed by a minimum of two, one-hour Refresher and Retention training sessions.

Estrella Digital understands the value of a digital media campaign and provides valuable marketing resources that go beyond the campaign execution. We will provide solutions that are specific, measurable, and get results.

Website Upgrades

Website Design Services In Texas

Is my website making me money?

Take a moment to identify 2 local competitors and one regional or national industry leader that you respect.  Pretend you are a web searcher and visit those websites as well as your own. Look at them on a PC and then on a mobile device.

Personal feelings aside, which would you choose? Which one makes you feel they can truly support your need?  Which site best emulates the industry leader? If your website is your first impression to 80% of your prospective customers, why would you accept anything less than stellar? Estrella Digital can help give your site a touchup, a facelift, or even a total remodel.  What does it take these days to have a great website?  Excellent User Experience.  This is how your website flows and fulfills the user’s search journey.

Up until recently, a website was supposed to be an image of your physical location, an extension of your store.  You sent everyone to the “front door” and then had them navigate your site.  If you were lucky, the user would figure out your navigation and land on a way to contact you or buy something.  We explained how to buy something, but ignored the rest of the purchasing journey.

Today, websites are totally different. Excellent User Experience dictates that when we search for something, the best solution and most perfect website appears immediately. When we click on the link, the load is flawless and the layout of the website is perfect on PCs, tablets, and mobile devices.  Further, the item we searched for is exactly where we are sent.  The page we land on is not just a chance to buy, but an informative resource-rich in relevant content.  It will teach, inspire, and engage the searcher. We will not feel pressured to buy; if the data and content are presented properly, the purchase will feel self-induced.  Today the website is no longer an extension of your storefront, but a method to extend the online experience to the offline visit to your location.  Estrella Digital can help you create that transformation and provide you with some of the most dynamic websites at pretty incredible prices. We are Texas’ web design company!