Take a moment to identify 2 local competitors and one regional or national industry leader that you respect. Pretend you are a web searcher and visit those websites as well as your own. Look at them on a PC and then on a mobile device.
Personal feelings aside, which would you choose? Which one makes you feel they can truly support your need? Which site best emulates the industry leader? If your website is your first impression to 80% of your prospective customers, why would you accept anything less than stellar? Estrella Digital can help give your site a touchup, a facelift, or even a total remodel. What does it take these days to have a great website? Excellent User Experience. This is how your website flows and fulfills the user's search journey.
Up until recently, a website was supposed to be an image of your physical location, an extension of your store. You sent everyone to the “front door” and then had them navigate your site. If you were lucky, the user would figure out your navigation and land on a way to contact you or buy something. We explained how to buy something, but ignored the rest of the purchasing journey.
Today, websites are totally different. Excellent User Experience dictates that when we search for something, the best solution and most perfect website appears immediately. When we click on the link, the load is flawless and the layout of the website is perfect on PCs, tablets, and mobile devices. Further, the item we searched for is exactly where we are sent. The page we land on is not just a chance to buy, but an informative resource-rich in relevant content. It will teach, inspire, and engage the searcher. We will not feel pressured to buy; if the data and content are presented properly, the purchase will feel self-induced. Today the website is no longer an extension of your storefront, but a method to extend the online experience to the offline visit to your location. Estrella Digital can help you create that transformation and provide you with some of the most dynamic websites at pretty incredible prices. We are Texas' web design company!
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