When a customer searches for my product or service, how do I know they will find me and not my competitor?
Search Engine Optimization, or SEO, is the process of optimizing websites to match Google’s rules so that your website has a better chance of showing up on the first page. 93% of online experiences start with a search engine. 80% of all online searches are performed using Google Search. If you follow Google's rules for a great website, you rank high and you make it to the first page.
Unfortunately, the first page is no longer enough. Most people choose to click within the first 5 results (95% of all click-throughs go to the first five results). Only .78% of second page results get a click! Your customers are searching for you, they would likely choose your website, but if you are not on the first page, you have a less than a 1% chance they will choose you.
You can pay to list an ad that will show up at the top of the page, or improve your website so that it ranks within the top five in your preferred keyword searches.
Google encourages businesses to improve their website’s usefulness, instructiveness and overall value to the searcher. The website needs to drive useful content, be easy to load, be mobile accessible, and provide frequently updated content. SEO services review the website and rank the website against the algorithms. SEO support will initially make the back-end repairs necessary to bring the rank up. The ongoing SEO service is to stay relevant, focusing on great content and fresh backlinks. The value of SEO is the ad spend for high search engine results page position will typically be reduced, allowing a higher organic (Free) click-through rate than a Pay-Per-Click PPC campaign.
A strong SEO program is a foundation for a solid digital marketing program. The purpose of all digital marketing is to drive traffic to your website and harness the leads. The stronger your website, the more searchers you will attract and, more importantly, retain and convert into leads and sales.
Estrella Digital can provide a comprehensive SEO solution that is very effective and will improve rankings immediately and hold the top slots in your area and industry. Contact us today to learn about our SEO services in Texas and to learn more about our hands-free and inexpensive solution to improving your SEO program.
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