Turn “Likes” and “Shares” into Sales

Are my Social Media Posts making me money?

It is our number one place to stay connected to friends and family, events and news.  Most companies use Social Media like Facebook, Instagram and LinkedIn to create awareness and interest in their brand or message.  The challenge for most business owners is the amount of time spent in creating an engaging message and, even more challenging, sending it to the right audience.  If you are like most advertisers, you do your best to maintain an active social presence, perhaps even delegating the social media activity to an already fully-burdened employee.  Social Media for Business must be managed weekly and measured beyond “Likes” and “Shares”.  Here are a few questions to ask yourself as you rate your Social Media efforts.  

• Do we have a specific posting schedule?
• How are we targeting our audience?
• Does the message we send out match that audience?
• How are we measuring our results?
• How are we using Social Media to increase business?
• What is my average customer worth and what do I spend in advertising per customer, every month, to bring them to my business?
• Am I happy with my Social Media results?

  Take a moment to consider these questions.  If you have difficulty answering them, or, are not happy with what you learn, contact us today.  Estrella Digital will work within your budget and provide you with a simple but comprehensive solution that will let you get back to doing what you do best- growing your business!     Key Targets to Measure Social Media Marketing

• Increased web traffic
• Click Through Rate
• Call to Actions
• Landing Pages

  If you are struggling with any of these, or, if any of these are new to you, we can help!