Author: OwMaRMIS

No matter if you are using e-mail marketing automation for several years, or a new player, you must have heard of e-mail drip campaigns. Right?

A series of automated triggered e-mails is what an e-mail drip campaign is all about. These e-mails are sent in a particular order after a specific user action takes place.

If you are also one of those who don’t know how to get started, you don’t need to worry at all. Because here we have a list of e-mail drip campaign strategies that will help you for sure.

Welcome new customers!

You need to build a new relationship with customers.  You can use a series of onboarding e-mails to make your customers keep coming back after making their first purchase. Well, you don’t want your customers to make a one-time purchase and move on forever. Do you?

To welcome them as an official patron, create a series of e-mails. Thank your customers for their orders and give them some tips on how to maximize their new purchase. You need to keep sending them e-mails about upcoming events or discount sales. As your business will stay at the top of their mind, they will stay engaged.

Creating and sending a drip campaign works a lot better than “thank you for your purchase” e-mail. The reason behind this is that retailers who send a series of such e-mails rather than sending than just one see 13 percent more revenue.

Engagement

It is one of the most used e-mail drip campaign strategies. Engagement is one of the best ways to reach your best customers and keep them that way. If you constantly stay engaged with those customers who spend a lot of money at your business, purchase stuff from you frequently, or are often engage with your marketing efforts a great deal, you will make your relationship even stronger.

You can offer them a unique incentive for being your “VIP” customer. Keep your customers informed on the latest product releases, and give them access to sales before others.

Educational

Another e-mail drip campaign strategy you can use to keep customers engaged is to offer them actionable, valuable, and original content about your business. A lot of brands achieve this with the help of educational content like workshops or online courses. This strategy is pretty useful in making your business a lot more credible. Furthermore, you will be seen as an expert in your industry.

Abandoned cart

One e-mail drip campaign strategy that is pretty commonly used for e-commerce businesses is the use of abandoned cart e-mails. These e-mails are triggered when someone adds items to the cart but leaves your site without buying them.

Around 60 – 80 %of online shopping carts are abandoned before the shopper completes a sale. This indicates that your business may be missing out on some significant amount of potential sales. Abandoned cart e-mails remind the shopper to go back to their cart and confirm the sale.

So, these are a few e-mail drip campaign strategies that you can use to boost your sales.

How to measure Digital Advertising?

The world is going digital, and everyone is trying to make the best use of it. This is why digital marketing has become pretty important these days.

Well, the final ‘aim’ of every business is growth. Right? There is no doubt about this! Every business wants to increase their bottom line, and the best way to do it is digital marketing.

For digital marketers, it means a lot that their digital marketing advertising is generating positive results. But in the absence of an established plan to measure digital advertising ad campaign results, it is really difficult to tell if the ads are performing well.

Don’t worry! You can always measure how well your digital advertising is doing.

Here are a few ways you can measure the effectiveness of your digital advertising: 

Use Foot Traffic Analysis

One of the best ways to measure the impact of digital marketing is by monitoring foot traffic. Digital ads work really well when it comes to tempting consumers to like your product. But the question is – are your digital ads truly getting them in a position from where they would want to buy stuff? You should understand the direct impact your ad has on people walking into the store. This can be done sing foot traffic analysis.

Commit to a Time Frame

Accountability is the most important aspect of reaching a goal. Whether you have 10 days, 10 weeks, or 10 months, you must include a concrete time frame.

Determining the time frame for your digital advertising campaign goals will help set parameters for comparison when you run marketing metrics reports for month-to-month or year-to-year progress.

Determine Success Factors

Suppose your goal is to earn 10, 00,000 impressions from digital advertising campaigns and drive 20,000 new visitors to the website. These can be regarded as the two excellent digital marketing success factors.

The key to this step is determining a quantifiable result to achieve. These are real numbers that could be based on a pattern of growth.

Keeping a time frame in mind, make sure to determine how long you have to reach this milestone. It can be one month, six months, or 12 months, depending on the effort behind the digital advertising campaign.

Marketing analytics 

If you are someone who aims at perfection, then marketing analytics is the best approach. Apart from helping you to calculate the efficiency of digital advertising, it also helps you know the whole situation of the business itself.

Check out this list of reports for measuring your online advertising based on the data you can get after marketing analytics is established:

• Reports on revenue and cost for any advertising services that have an API or other integration and can transfer data
• custom reports that can be built-in Google Analytics
• dynamic changes
• CPA affiliate campaign reports
• ROPO (Research Online Purchase Offline) report, which includes offline activities and events
• Reports on the customer conversion path, with all the information on cross-device activity and demographics

These reports help to understand the true value of your advertising campaigns. 

It is pretty crucial that you measure everything about your digital advertising, as it shows how well your business is performing. So, if you have an advertisement campaign running, don’t forget to measure its progress.