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PPC Services in Texas
How do I know if my Google Ads are building new business?
Essentially you create an ad that appears in a search result (Google) that appears like your natural search result. You bid against others that want the top three spots on the first page and, those with the closest match to the search request, and highest bid, win the top position on the search engine results page. 95% of search clicks go to the top 4 results. 80% of all online searches go through Google. When a searcher clicks on your ad listing, you will pay a small fee for the “Click-Through” sending them to your website. The key to an effective and efficient PPC campaign is combining the best search keywords your potential customers are using to find you with the best-looking ad listing. For best results, the page they click through must also provide the user with a seamless and effective experience. The closer the content matches their search, the higher chance they will spend more time on your site and engage with your sales team.
Several tools are available to help you find the best keywords and develop effective strategies to find and retain your potential customers. The keywords are the word and phrase combinations the searcher uses to try and find what they are looking for. An effective PPC campaign combines the best keywords, ad descriptions, landing page content and interactive remarketing to find and retain web users that can potentially help you build your business.
Estrella Digital Media can help you build your PPC plan based upon your goals and customer types. We will go beyond “Views” or “Impressions” to focus on turning views into leads and sales. We will match the right message to the right audience, using Google Ads, Display Ads, or Shopping Ads and list them at the right time. We will ensure your ad dollars are scrutinized to provide a return on your ad investment. Read the difference between SEO and PPC.
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