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Email Campaigns

Email is as affordable as advertising can get. No print costs, no postage fees, no advertising rates. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent, outperforming search, display and social marketing. This includes both email and text campaigns. It is not easy to keep track of your prospects and customers, but one of the most cost-effective ways to stay in touch with large groups is through email and text. The key is to keep their interest without “contact burnout”. How do you provide useful and engaging email content without causing the recipient to “unsubscribe”? Once you have figured out how to do this, how do you keep the engagement high for long periods of time without the emailing activities taking up all of your time? Here are a few keys to drawing full benefit from your email campaign.

  1. 1. Identify your audience- Email allows you to target specific groups as well as those in specific phases of the customer journey.
  2. 2. Tailor the message to the audience- Traditional media tells us to have a call to action in every message. That is because you cannot specify to whom you will be speaking.  With email, you can send a different message for those just beginning their search as opposed to those that are ready to buy.  Better still, it is a great way to provide a specific message to foster customer retention.  This is something almost non-existent in most campaigns due to traditional media’s limitations.
  3. 3. Track your results. Sending different messages and including an engagement button (web link, subscribe to a newsletter, request discount code, etc) helps you learn exactly what message your customer is responding to.

Estrella Digital can help manage your email campaigns so you optimize results and reduce requests to “unsubscribe”.  Even more valuable, Estrella can integrate your email program to support other parts of your digital marketing program.  What if you could track everyone that visited your website and contact them, even if they did not fill out a contact form?  Call Estrella Digital today and we can show you how your email program can be so much more than a “thank you” note.

Search Engine Optimization

SEO Services in Texas

When a customer searches for my product or service, how do I know they will find me and not my competitor?

Search Engine Optimization, or SEO, is the process of optimizing websites to match Google’s rules so that your website has a better chance of showing up on the first page.  93% of online experiences start with a search engine.  80% of all online searches are performed using Google Search.  If you follow Google’s rules for a great website, you rank high and you make it to the first page.

Unfortunately, the first page is no longer enough.  Most people choose to click within the first 5 results (95% of all click-throughs go to the first five results).  Only .78% of second page results get a click!  Your customers are searching for you, they would likely choose your website, but if you are not on the first page, you have a less than a 1% chance they will choose you.

You can pay to list an ad that will show up at the top of the page, or improve your website so that it ranks within the top five in your preferred keyword searches.

Google encourages businesses to improve their website’s usefulness, instructiveness and overall value to the searcher.  The website needs to drive useful content, be easy to load, be mobile accessible, and provide frequently updated content.  SEO services review the website and rank the website against the algorithms.  SEO support will initially make the back-end repairs necessary to bring the rank up.  The ongoing SEO service is to stay relevant, focusing on great content and fresh backlinks.  The value of SEO is the ad spend for high search engine results page position will typically be reduced, allowing a higher organic (Free) click-through rate than a Pay-Per-Click PPC campaign.

A strong SEO program is a foundation for a solid digital marketing program.  The purpose of all digital marketing is to drive traffic to your website and harness the leads.  The stronger your website, the more searchers you will attract and, more importantly, retain and convert into leads and sales.

Estrella Digital can provide a comprehensive SEO solution that is very effective and will improve rankings immediately and hold the top slots in your area and industry.  Contact us today to learn about our SEO services in Texas and to learn more about our hands-free and inexpensive solution to improving your SEO program.