No matter if you are using e-mail marketing automation for several years, or a new player, you must have heard of e-mail drip campaigns. Right?
A series of automated triggered e-mails is what an e-mail drip campaign is all about. These e-mails are sent in a particular order after a specific user action takes place.
If you are also one of those who don’t know how to get started, you don’t need to worry at all. Because here we have a list of e-mail drip campaign strategies that will help you for sure.
Welcome new customers!
You need to build a new relationship with customers. You can use a series of onboarding e-mails to make your customers keep coming back after making their first purchase. Well, you don’t want your customers to make a one-time purchase and move on forever. Do you?
To welcome them as an official patron, create a series of e-mails. Thank your customers for their orders and give them some tips on how to maximize their new purchase. You need to keep sending them e-mails about upcoming events or discount sales. As your business will stay at the top of their mind, they will stay engaged.
Creating and sending a drip campaign works a lot better than “thank you for your purchase” e-mail. The reason behind this is that retailers who send a series of such e-mails rather than sending than just one see 13 percent more revenue.
It is one of the most used e-mail drip campaign strategies. Engagement is one of the best ways to reach your best customers and keep them that way. If you constantly stay engaged with those customers who spend a lot of money at your business, purchase stuff from you frequently, or are often engage with your marketing efforts a great deal, you will make your relationship even stronger.
You can offer them a unique incentive for being your “VIP” customer. Keep your customers informed on the latest product releases, and give them access to sales before others.
Another e-mail drip campaign strategy you can use to keep customers engaged is to offer them actionable, valuable, and original content about your business. A lot of brands achieve this with the help of educational content like workshops or online courses. This strategy is pretty useful in making your business a lot more credible. Furthermore, you will be seen as an expert in your industry.
One e-mail drip campaign strategy that is pretty commonly used for e-commerce businesses is the use of abandoned cart e-mails. These e-mails are triggered when someone adds items to the cart but leaves your site without buying them.
Around 60 – 80 %of online shopping carts are abandoned before the shopper completes a sale. This indicates that your business may be missing out on some significant amount of potential sales. Abandoned cart e-mails remind the shopper to go back to their cart and confirm the sale.
So, these are a few e-mail drip campaign strategies that you can use to boost your sales.