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SEO Vs. Pay Per Click: A Digital Battle Worth Consideration

A frequently asked question in today’s digital market is, “Which one is a better option: SEO or PPC?” Well, the choice depends on various factors like your business, purpose, market, and your preference. They both have the same goal that is to increase the amount of traffic on the web pages, but they both have quite different techniques of doing it.

To choose a platform, you need to understand them to make a choice that will benefit your business. Both platforms are explained in detail below so that you can make an apt choice at last.

Search Engine Optimization Vs. Pay Per Click

They both are very efficient in directing traffic to a website, but like every other thing, one technique can work better as per the particular circumstances. In contrast, the other may face difficulties doing the same.

To use them optimally, the strengths and weaknesses should be known for both the methods.

SEO: Your Business Partner Forever

Yes, you read it right. Search Engine Optimization is like your business partner who will hold your hands till the lifetime. It is a set of techniques that is used to move a website to the first page of an important search engine. It is shown in statistics that around 80% of the traffic generated for any website of online businesses comes from search engines.

It is very useful in getting constant results as it has a long maturity period. It takes some time to reach the first page of a search engine. But when you reach the first page with the help of SEO, it will benefit from constantly generated traffic. You can earn long term benefits by keeping up with your SEO campaign and staying on top for a long period. You can also establish an authority site that will help the members of that niche get some needful information.

An authority site helps in generating traffic based on URL alone. To establish an authority site, the best way to do so is by generating traffic consistently, which will make your website popular and build a reputation that will help make your website dominating in the market. Good content with intelligent SEO planning is the only way to have constant traffic on your website.

PPC: A Quick Partner with Tons of Benefits

It is the happiest moment when you have your website shown in results when someone is typing a query with your keywords in it. In short, Pay-Per-Click is a technique of rapid marketing on search engine result pages.

It is a useful technique if results are required in a short period. It is because as soon as your PPC campaign is approved, your ads are put to display in front of millions of customers. The response time is amazingly fast, so they are best to use in the latest product launches, joint ventures, squeeze pages, etc. They are very useful when targeting a specific market like in age, gender, income, etc. It makes it very powerful in reaching a specific group of people in which the business wants to visit their websites. It is used to bring targeted markets in a short period to the websites.

Now that you know about the differences between the two and about their amazing benefits, you can choose the one as per the need of the hour.

Leverage the Customer Buying Cycle for Message Optimization

‘Customers don’t just decide to buy; they do a PhD to buy.’

When it comes to customers buying a product, there are multiple stages, and every stage is essential. The real catch is when the buyer understands the tricks in each step and uses it optimally.

Here is a breakdown what happens in each stage:

Need Recognition (Awareness)

The first and essential stage in the process of buying needs awareness. It is because the sale only happens when a customer is fully aware that he or she needs the product. Once the customer feels the need, then he or she goes on to purchase that item.

Search for Information (Research)

Once the customers have felt the need, the next they want to do is proper research about the product they need. In this stage, they also look for alternatives to explore.

Evaluation of Alternatives (Consideration)

This is the stage where the customers compare all the other options and option he or she has. The primary purpose is to choose a product that delivers maximum features at the best price.

Purchasing Decision (Conversion)

This is the stage where the actual buying behavior turns into action behavior. It is where the customer buys the product.

Post-Purchase Evaluation (Re-Purchase)

The consumer does not stop his thinking process. When he or she is done with the purchase, next the customer does is to give a thought about ‘Worth of the Product.’ It also means that the customers think about whether they would recommend the same product to their friends or family and the kind of feedback they would want to give for the product.

There is an amalgamation between the customer mentioned above buying cycle for message optimization and the buying process. Here are some of the valuable tips to enhance the process:

Create Personalized Content for Each Stage

Once you have understood what the breakdown is, the next step is to answer some relevant questions about each stage. But the question is, how can you guess what your customer is looking for? The answer is very subtly hidden in your query itself, here are some examples:

32 Megapixel Smartphone: This is a very generic term that we hear from our customers. The customers use it in the ‘Awareness’ stage.

Compare the 23 Megapixel Smartphone: When the customer finds the desire to compare his products, it means that the customer is still in the buying cycle. Currently, the customer is in the consideration stage.

iPhone 11 Pro Max: This becomes a particular kind of product query, which indicates that the buyer is very much into the buying process. Currently, the buyer is trying to evaluate the prices.

The subsequent step is the creation of the content to bring the customers when step closer to purchasing the product. For example, you can always provide a detailed guide to buy the apt 32-megapixel smartphone.

For the next stages, the buyer can provide for speedy checks; customer testimonials will help the customer come more towards the stage of buying.