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No matter if you are using e-mail marketing automation for several years, or a new player, you must have heard of e-mail drip campaigns. Right?

A series of automated triggered e-mails is what an e-mail drip campaign is all about. These e-mails are sent in a particular order after a specific user action takes place.

If you are also one of those who don’t know how to get started, you don’t need to worry at all. Because here we have a list of e-mail drip campaign strategies that will help you for sure.

Welcome new customers!

You need to build a new relationship with customers.  You can use a series of onboarding e-mails to make your customers keep coming back after making their first purchase. Well, you don’t want your customers to make a one-time purchase and move on forever. Do you?

To welcome them as an official patron, create a series of e-mails. Thank your customers for their orders and give them some tips on how to maximize their new purchase. You need to keep sending them e-mails about upcoming events or discount sales. As your business will stay at the top of their mind, they will stay engaged.

Creating and sending a drip campaign works a lot better than “thank you for your purchase” e-mail. The reason behind this is that retailers who send a series of such e-mails rather than sending than just one see 13 percent more revenue.

Engagement

It is one of the most used e-mail drip campaign strategies. Engagement is one of the best ways to reach your best customers and keep them that way. If you constantly stay engaged with those customers who spend a lot of money at your business, purchase stuff from you frequently, or are often engage with your marketing efforts a great deal, you will make your relationship even stronger.

You can offer them a unique incentive for being your “VIP” customer. Keep your customers informed on the latest product releases, and give them access to sales before others.

Educational

Another e-mail drip campaign strategy you can use to keep customers engaged is to offer them actionable, valuable, and original content about your business. A lot of brands achieve this with the help of educational content like workshops or online courses. This strategy is pretty useful in making your business a lot more credible. Furthermore, you will be seen as an expert in your industry.

Abandoned cart

One e-mail drip campaign strategy that is pretty commonly used for e-commerce businesses is the use of abandoned cart e-mails. These e-mails are triggered when someone adds items to the cart but leaves your site without buying them.

Around 60 – 80 %of online shopping carts are abandoned before the shopper completes a sale. This indicates that your business may be missing out on some significant amount of potential sales. Abandoned cart e-mails remind the shopper to go back to their cart and confirm the sale.

So, these are a few e-mail drip campaign strategies that you can use to boost your sales.

How to measure Digital Advertising?

The world is going digital, and everyone is trying to make the best use of it. This is why digital marketing has become pretty important these days.

Well, the final ‘aim’ of every business is growth. Right? There is no doubt about this! Every business wants to increase their bottom line, and the best way to do it is digital marketing.

For digital marketers, it means a lot that their digital marketing advertising is generating positive results. But in the absence of an established plan to measure digital advertising ad campaign results, it is really difficult to tell if the ads are performing well.

Don’t worry! You can always measure how well your digital advertising is doing.

Here are a few ways you can measure the effectiveness of your digital advertising: 

Use Foot Traffic Analysis

One of the best ways to measure the impact of digital marketing is by monitoring foot traffic. Digital ads work really well when it comes to tempting consumers to like your product. But the question is – are your digital ads truly getting them in a position from where they would want to buy stuff? You should understand the direct impact your ad has on people walking into the store. This can be done sing foot traffic analysis.

Commit to a Time Frame

Accountability is the most important aspect of reaching a goal. Whether you have 10 days, 10 weeks, or 10 months, you must include a concrete time frame.

Determining the time frame for your digital advertising campaign goals will help set parameters for comparison when you run marketing metrics reports for month-to-month or year-to-year progress.

Determine Success Factors

Suppose your goal is to earn 10, 00,000 impressions from digital advertising campaigns and drive 20,000 new visitors to the website. These can be regarded as the two excellent digital marketing success factors.

The key to this step is determining a quantifiable result to achieve. These are real numbers that could be based on a pattern of growth.

Keeping a time frame in mind, make sure to determine how long you have to reach this milestone. It can be one month, six months, or 12 months, depending on the effort behind the digital advertising campaign.

Marketing analytics 

If you are someone who aims at perfection, then marketing analytics is the best approach. Apart from helping you to calculate the efficiency of digital advertising, it also helps you know the whole situation of the business itself.

Check out this list of reports for measuring your online advertising based on the data you can get after marketing analytics is established:

• Reports on revenue and cost for any advertising services that have an API or other integration and can transfer data
• custom reports that can be built-in Google Analytics
• dynamic changes
• CPA affiliate campaign reports
• ROPO (Research Online Purchase Offline) report, which includes offline activities and events
• Reports on the customer conversion path, with all the information on cross-device activity and demographics

These reports help to understand the true value of your advertising campaigns. 

It is pretty crucial that you measure everything about your digital advertising, as it shows how well your business is performing. So, if you have an advertisement campaign running, don’t forget to measure its progress.

SEO Vs. Pay Per Click: A Digital Battle Worth Consideration

A frequently asked question in today’s digital market is, “Which one is a better option: SEO or PPC?” Well, the choice depends on various factors like your business, purpose, market, and your preference. They both have the same goal that is to increase the amount of traffic on the web pages, but they both have quite different techniques of doing it.

To choose a platform, you need to understand them to make a choice that will benefit your business. Both platforms are explained in detail below so that you can make an apt choice at last.

Search Engine Optimization Vs. Pay Per Click

They both are very efficient in directing traffic to a website, but like every other thing, one technique can work better as per the particular circumstances. In contrast, the other may face difficulties doing the same.

To use them optimally, the strengths and weaknesses should be known for both the methods.

SEO: Your Business Partner Forever

Yes, you read it right. Search Engine Optimization is like your business partner who will hold your hands till the lifetime. It is a set of techniques that is used to move a website to the first page of an important search engine. It is shown in statistics that around 80% of the traffic generated for any website of online businesses comes from search engines.

It is very useful in getting constant results as it has a long maturity period. It takes some time to reach the first page of a search engine. But when you reach the first page with the help of SEO, it will benefit from constantly generated traffic. You can earn long term benefits by keeping up with your SEO campaign and staying on top for a long period. You can also establish an authority site that will help the members of that niche get some needful information.

An authority site helps in generating traffic based on URL alone. To establish an authority site, the best way to do so is by generating traffic consistently, which will make your website popular and build a reputation that will help make your website dominating in the market. Good content with intelligent SEO planning is the only way to have constant traffic on your website.

PPC: A Quick Partner with Tons of Benefits

It is the happiest moment when you have your website shown in results when someone is typing a query with your keywords in it. In short, Pay-Per-Click is a technique of rapid marketing on search engine result pages.

It is a useful technique if results are required in a short period. It is because as soon as your PPC campaign is approved, your ads are put to display in front of millions of customers. The response time is amazingly fast, so they are best to use in the latest product launches, joint ventures, squeeze pages, etc. They are very useful when targeting a specific market like in age, gender, income, etc. It makes it very powerful in reaching a specific group of people in which the business wants to visit their websites. It is used to bring targeted markets in a short period to the websites.

Now that you know about the differences between the two and about their amazing benefits, you can choose the one as per the need of the hour.

Leverage the Customer Buying Cycle for Message Optimization

‘Customers don’t just decide to buy; they do a PhD to buy.’

When it comes to customers buying a product, there are multiple stages, and every stage is essential. The real catch is when the buyer understands the tricks in each step and uses it optimally.

Here is a breakdown what happens in each stage:

Need Recognition (Awareness)

The first and essential stage in the process of buying needs awareness. It is because the sale only happens when a customer is fully aware that he or she needs the product. Once the customer feels the need, then he or she goes on to purchase that item.

Search for Information (Research)

Once the customers have felt the need, the next they want to do is proper research about the product they need. In this stage, they also look for alternatives to explore.

Evaluation of Alternatives (Consideration)

This is the stage where the customers compare all the other options and option he or she has. The primary purpose is to choose a product that delivers maximum features at the best price.

Purchasing Decision (Conversion)

This is the stage where the actual buying behavior turns into action behavior. It is where the customer buys the product.

Post-Purchase Evaluation (Re-Purchase)

The consumer does not stop his thinking process. When he or she is done with the purchase, next the customer does is to give a thought about ‘Worth of the Product.’ It also means that the customers think about whether they would recommend the same product to their friends or family and the kind of feedback they would want to give for the product.

There is an amalgamation between the customer mentioned above buying cycle for message optimization and the buying process. Here are some of the valuable tips to enhance the process:

Create Personalized Content for Each Stage

Once you have understood what the breakdown is, the next step is to answer some relevant questions about each stage. But the question is, how can you guess what your customer is looking for? The answer is very subtly hidden in your query itself, here are some examples:

32 Megapixel Smartphone: This is a very generic term that we hear from our customers. The customers use it in the ‘Awareness’ stage.

Compare the 23 Megapixel Smartphone: When the customer finds the desire to compare his products, it means that the customer is still in the buying cycle. Currently, the customer is in the consideration stage.

iPhone 11 Pro Max: This becomes a particular kind of product query, which indicates that the buyer is very much into the buying process. Currently, the buyer is trying to evaluate the prices.

The subsequent step is the creation of the content to bring the customers when step closer to purchasing the product. For example, you can always provide a detailed guide to buy the apt 32-megapixel smartphone.

For the next stages, the buyer can provide for speedy checks; customer testimonials will help the customer come more towards the stage of buying.

Multichannel Digital Strategies: Aligning Customer Relationships to the Next Level

Marketing is the most essential element in today’s world, and customer relationship is the crucial aspect for any company to stay in the market. But the concept of marketing has also expanded with time, and new ideas are created to stay with time. One of the new concepts is “Multichannel Digital Strategies” in which customer interaction is done through the merging of direct and indirect communication channels like emails, mobile, websites, cell phones, etc. to provide customers with choices so that they can buy your products or services. Multichannel digital strategies are all about giving options.

Significance of Multichannel Digital Strategies

1. You need to reach every customer out there who wants to buy your products and services, and Multichannel digital strategies are the best way to do so as it can reach virtually everywhere. Another important thing is that the customers on multichannel tend to spend more than single-channel customers, and the difference can be up to three to four times.
2. Customers control the buying process instead of the marketers because of the available number of channels present, which offers them the choice of where to get information from, and the number of channels are increasing at a fast pace.
3. The need for multichannel digital strategies is vital now for every company out there because it is getting easier as there are several ways and channels to reach customers. So it is becoming more important than ever to adapt with time to stay in the market.

Hurdles You May Face

1. Reaching the customer is not enough; sometimes, you need to send the right message so that the customer reacts to the message. Customers have a lot of choices; you need to give them a reason to choose you.
2. What is hard to accept is ‘change.’ The customers also don’t like to change their current preference or channel, so you need to give customers a reason to try your channel and trust it.
3. You need to focus on the points which contribute most to your sales. You should analyze the responses on your campaigns and evaluate them to find out what attracted the customers most and then focus on it.

Ways Through Which You Can Do It Correctly

1. Keeping a single view of a customer helps in realizing the value of the customer as retaining the information of where the customer visit will help you in guessing what they want and give them the best alternatives.
2. You will need to create a centralized data mart that stores the data of every customer in one place. But you should keep in mind what to do with all the customer information.
3. You should create a multichannel digital strategies platform as it can provide workflow creation, campaign management, and execution. It also helps in advanced analytics with campaign optimization and predictive analytics.

You must have known by now the importance of multichannel digital strategies as it is the future of marketing, and the companies adapting to it early on will benefit the most out of it.